FEMME is known for setting the scene aflame since her latest single and music video ‘Fire with Fire’ hit the airwaves following her critically acclaimed album ‘Debutante’ in 2016.
But the other scene-stealer at the star studded event was the brand new baby Jaguar E-Pace that leaped into the record books on Thursday, at the ExCel London.
Talented: Femme (L) attends with a guest Nick Powell the all-new Jaguar E-Pace reveal at ExCel
Actress Sienna Miller was among the stars at the launch event this evening at London’s Excel Centre in the Docklands, compered by Radio DJ Nick Grimshaw with music by Pete Tong and celebrity guests set to include David Gandy, Alexa Chung, Jaime Winstone, Vicky McClure and Hugo Taylor.
The crowd viewed first hand what maneuvers the Jaguar can perform, if your a stunt driver of course.
It’s newest model was launched with an epic barrel roll of 15 metres, 30 centimetres and saw renowned stunt driver Terry Grant set a new world record for the longest barrel roll in a production vehicle.
True Blue: FEMME is known for her quirky and eclectic fashion sense that has made her a fan favorite in the fashion scene
Jaguar hopes this practicality, combined with sharp styling and performance, will be enough to steal buyers away from its premium German rivals, who have scored hits with the Audi Q3, BMW X3, and Mercedes GLC – and plan to keep the small SUVs coming. In keeping with its family credentials, the E-Pace has been nicknamed ‘Cub’ by engineers and designers, and even carries some cub motifs, such as the one beamed down from the wing mirrors.
Mr Hicks said: ‘The new E-Pace will attract a whole new audience which is younger and will see more women.
‘In the past Jaguar was seen as a car mainly for men. That is all changing. The gender and age balance is shifting and will shift even further with this car.’
Ill take mine in white: Actress Sienna Miller poses with the new Jaguar E-Pace small family SUV, launched at a star-studded event
Party Time: Jaime Winstone, Mary Charteris and Winnie Harlow attend the all-new Jaguar E-Pace reveal at ExCel
Classic DJ: Pete Tong performed at the event
Performance: Singer Raye during the Jaguar Land Rover global reveal and presentation of the premium compact SUV ‘E-PACE’ car at ExCel
Starlet: The ‘This is England’ Actress Vicky McClure posed with male model David Gandy in front of the new Jaguar
Heart Stopping: Jaguar’s new E-Pace performed a record-breaking barrel roll jump to mark its launch tonight, although the car maker expects it to appeal to safety-conscious families
FEMME released her new single ‘Fire with Fire’ on the 2nd July followed by a tantalizing video set in a retro diner, directed by Ben Mahon as two patrons clad in boiler suits, go to battle in a chili eating contest.
“Like most of my best ideas they usually come to me in the middle of night deep in a cheese dream. With a habit of cooking up big ideas on DIY budgets, I knew we had to find a clever way of getting the heat into the video.
With that in mind we arrived at this dystopian chilli eating competition. Director Ben took this initial idea and ran with it and together I think we’ve realised one of my best videos to date,” she said.
“The song is about picking a fight and squaring up to a challenge, letting the world know you’re not about to be steamrolled – it’s cheeky and a little bit twisted. Just like this video.”
The track is a brassy garage-inflected tune reminiscent of Sweet Female Attitude or T2, FEMME comments, “’Fire With Fire’ is about facing a challenge and picking a fight. It celebrates squaring up to your fears, staring straight down the barrel and letting the world know you’re not about to be steamrolled”.
Pop Star: FEMME burtst onto the scene releasing her debut album ‘Debutante’ last year
‘Fire With Fire’ sees FEMME return to her more indie-electro roots and signals a popstar embracing all sides of her talent, and taking total control. “I keep pushing myself to go somewhere new,” she explains.
“My writing process is to start with a beat, and programme a bassline…My production is so intertwined with my writing process, I wouldn’t be able to do it not in that driver’s seat. This is just me flexing my muscles in a different direction.”
The track is the first single to be taken from FEMME’s as of yet untitled second album, due for release in early 2018. Until then, there will be more singles and several live performances, most notable being a headline show at Heaven on 6th December.
‘Fire With Fire’ is out now on Tape Music. Buy on iTunes.
So Chic : Pop singer FEMME attending the Balenciaga retrospect at the V&A Museum event