Welcome to The Esquire Endorsement. Heavily researched. Thoroughly vetted. These picks are the best way to spend your hard-earned cash.
There are an overwhelming number of bedding brands out there. Each uses attractive packaging and colorful mass-transit advertisements to reel you in. Each is affordable, but not cheap. And all are very good—a definite upgrade from the dingy, yellowed Target jersey sheets you’ve been holding onto for years. (Yeah, those need to go.) But one you may not be familiar with yet is 10 Grove. You should get to know it. Its bedding is a step above when it comes to luxury. It looks and feels like the kind of sheets, coverlets, and pillow cases you’d encounter in a hotel overlooking the London skyline, or an Upper West Side apartment overlooking Central Park. And you’re not paying extra for that vibe.
10 Grove itself also functions differently than some of the other direct-to-consumer brands in a way that benefits you—more on that in a minute. If you’re in need of sheets and other bedding necessities that look, dare we say, stylish and feel great as well, and you want to choose a brand that knows its stuff, this is a brand we endorse.
They’re as comfortable and stylish as hotel sheets.
It’s a cliché as old as time: Nothing beats crawling under the covers in a freshly made hotel bed. While turndown service isn’t supplied, 10 Grove nails the feeling. The brand’s offerings really do feel luxurious, made from quality Italian fabrics and cut by hand at 10 Grove’s Texas factory. And they look great: crisp white, with a single stripe along the edge. The coverlet, which is sold separately from the sheets, is sateen, which means it has a subtle shine to it that goes a long way in pulling together a bedroom. The 10 Grove look is traditional, and traditional is classic.
You’ll find your ideal look and feel.
There are two types of sheet fabrics you can get from 10 Grove: Percale and Sateen. If you don’t know which you prefer, you can take a Blind Feel Test on the website about your sleep preferences to help you figure it out. If you’re still torn, 10 Grove will send you a pillowcase in each to try at home for just $10. Then, it’s onto the style. There are four styles of bedding, one without the accent stripe, and the other three with accent stripes of different widths and colors of your choosing. Our preferred look is the Mercer style with a gray stripe in the Percale fabric, which is the lighter, breezier option of the two.
As for set size, the Plain + Perfect set is great if you already have a duvet or comforter. It’s just a fitted sheet and two pillow cases—no top sheet, which is fine, because top sheets are kind of useless. But you can also add a top sheet, a duvet cover, a coverlet, and more. All of which is to say the options are plentiful, even for picky sleepers.
The quality is great.
An important part of 10 Grove’s business model is control, meaning that the brand keeps a careful eye on every single part of its supply chain and manufacturing process—unlike other direct-to-consumer brands, which might outsource fabric production or consumer sales. It also goes a long way to cut down on waste, since an artisan or seamstress is overseeing the supply line. And for you, that means the bedding you order isn’t priced as high as it could be for the quality. It’s a damn good deal.