Todd Snyder’s latest watch with Timex is inspired by his father—sort of. See, it’s not a new design; the original version launched in the 1950s as the Timex Mercury. But in the years between then and now, it fell out of the watch brand’s lineup. One day, when Snyder was browsing the archives to come up with ideas for a new collaborative timepiece, he came upon the vintage style. It reminded him of the watch is dad wore, and that was that. He had his next release.
Of course, it being 2019 and not 1956, the Mercury required a little updating. The V-conic movement that Timex used more than six decades ago was good for its time, but now it’s been replaced with a modern quartz movement. Still, the sleek lines and undeniable mid-century appeal of the Mercury remain. That said, it’s not called the Mercury anymore. Instead, it’s the Welton Bi-Metal Quartz. Hey, times change.
Thankfully, they don’t change too much. The Welton clocks in with a 34mm diameter, which might seem small for this day and age but was pretty much the norm back when its predecessor hit the market. And thanks to a trend that’s seen case sizes shrink over the last few years, a 34mm watch is something that’s more relevant now than it has been in years.
If that doesn’t have you sold, just take a look at that face. The silver dial is offset by gold indices and hands, giving the thing a distinctive but entirely wearable look. Call it everyday elegance. Hell, call it whatever you want. Just don’t procrastinate if you’re on the hunt for a new watch for yourself or someone else in your life. Timex and Todd’s collaborations have a habit of selling out, and remember: Father’s Day is right around the corner.