Take a look at the above photo. That’s Joaquin Phoenix, The Joker himself. Why does he look so fucking cool? Surely, the cig isn’t hurting his cause. (Except for maybe his lungs.) That hairstyle? It’s disheveled, and could be cool, in the right context. And do you know what’s giving it the right context? The shades, man.
In case you haven’t opened your eyes outdoors since 1936 (the year they were released), those are Ray-Ban’s iconic aviators, and not only are they a great step in a cool direction for your summer—they’re on sale for 25% off right now.
For sunglass-philes like myself, walking out the door any day between March 1 and September 30 presents a conundrum. I love all my babies, but I can only take one. Ray-Ban’s classic aviators are so universal, their brothers and sisters others understand why I’d take them to the park instead.
When we talk about “investments” when it comes to style, it’s not often we’re talking about a price tags without a comma (or close to it). But regardless of price, the item in question is always something timeless, and that’s exactly what Ray-Ban aviators are. Not only that, they’re as versatile as it gets, and by that I mean it’s hard to fail in styling them. You don’t need a bomber jacket and a crew cut to pull them off. Add them to your simple T-shirt and jeans fit for a dash of cool. Or, hell, pair them with a suited look—just don’t be surprised if someone treats you like security (and don’t touch your ear).
At around $150 bucks, there’s no easier warm-weather investment you can make. Sure, you won’t get the classic, “Where do you get those?” But that’s only because everyone will already know. Silent envy is much cooler, and that’s what these will inspire.