Trends, philosophies, and cultural phenomena are almost always dictated by temporal socio-political climates, constantly evolving as the years go by. The hippies from the ’60s, for example, rebelled against the conservative mindset of the pre-war era by expressing radically progressive styles and more liberal ideologies. These freethinkers, some could argue, would ultimately evolve into what many today dub as “hipsters,” a subculture that initially formed to openly defy mainstream lifestyles and tastes.
Though both groups have transcended into a parodied obscurity, their core beliefs are shared by many influential tastemakers and cultural shifters who continue to push for progressive ideologies, groundbreaking technology, and artistic ingenuity.
Today, cultural sameness has been heralded by the hyper-connectivity offered by social media, global travel, and technological feats. Many people, however, still wish to make a unique impact on the world. Be it at the helm of a tech start-up, creative agency, or charity, today’s generation of trendsetters are eager to explore the brave new world we live in and bend reality to their new rules.
It’s this very same desire for change that designers at Rado had when they first launched their 1962 Captain Cook watch, which resulted from a new interest in diving from brave men who wanted to explore the vast ocean depths.
The timepiece was named after the legendary British explorer and Royal Navy Captain, James Cook, who made the first recorded European contact with Australia and Hawaii and mapped out new lands and coastlines in both hemispheres.
Today, more than 57 years after the model was first created in Lengnau, Switzerland, the Captain Cook is experiencing a lauded comeback with a newly-designed 42mm case.
The new Rado Captain Cook reflects a lifestyle that prioritizes sustainability, champions curiosity, and finds joy in the discovery of art and music as well as emotions and adventures. But above all, it’s one that values the freedom of unstructured time.