Christian VierigGetty Images
There’s no question the internet has completely transformed the way we shop. But now, technology is taking things a step further and changing not only how we buy things but how we try them on. Welcome to the future.
In fairness, when I talk about trying things on, what I really mean is “trying things on” through a new augmented reality app offering from Gucci that lets you preview how a pair of the fashion house’s signature Ace sneakers would look on your own feet. But even though you’re not actually conjuring a physical object out of a series of ones and zeroes, it’s still pretty damn cool.
Here’s how it works: First, you download the Gucci app. (Rabid fans of the brand can skip this step; yeah, I know you already have it.) Second, you open it up and click on the Ace Sneakers button. Then it’s just a matter of pointing your phone at your feet, now swaddled in AR Aces. Developed by Belarus-based company Wannaby, the tech is pretty impressive. You can move around, look at different angles, and switch between different Ace styles.
When you’ve landed on a favorite, you can take and save a photo, plus click through directly to the Gucci site, where your chosen kicks will be cued up and ready for purchase. (A couple notes: The feature is only available on iOS right now, and while it works with your shoes on, going with just socks gives a better idea of what the scale of the sneakers would be in real life.)
There’s one obvious and enormous upside to this: You can now, from the comfort of your home, office, or wherever, see how an investment-level pair of shoes will look with any number of outfits. It’s genuinely handy! But there is a downside: an inevitable wave of what I have just now deemed Ace-Fakers. So, play around to your heart’s content. Get some new shoes. Enjoy! But when you suddenly see a bunch of dudes you went to high school with rocking “new Gucci sneakers” on Instagram, be wary. It might just be the app.