Shopping online rules for a lot of reasons, most of which have to do with not needing to leave the couch or put Real Pants on. You can shop for truly anything online nowadays, including things that used to require multiple in-person appointments. Purchasing a new pair of eyeglasses, for example. Now, given that you have your prescription handy, you don’t need to go into some dingy old glasses shop. You can find a variety of frames online, whenever you feel like it. From at-home trial periods to limited-edition shapes and colors, the online world of eyeglass buying is not to be slept on. Here are the 11 best websites to start shopping.
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You know you’ve built the right kind of business model when other brands pop up claiming to be the “Warby Parker of X.” Warby Parker is the, well, Warby Parker of glasses. The company did it first and still does it best: Take an online quiz to match you with your best-fitting styles, and pick five frames to try on at home. Keep what you like and ship the rest back for free.
Glasses USA has range. And range is one of the main draws to shopping online for glasses in the first place. Maybe you know what shapes you like and want to buy them in multiple colors. Maybe you live in a town without access to a variety of styles to choose from. Or maybe you just like to test new ones out for the fun of it. All reasons for heading here are valid. There’s no at-home try-on service, but it’s a good option if you don’t mind the gamble.
On the other hand, some people get supremely overwhelmed by the internet’s abundance. If you like a more curated selection of tested frames, head to Lenscrafters. It sticks to mostly the classics—in terms of brands, frames, and colors—with a few standouts to keep things interesting. Look for a no-fuss option here without having to actually go somewhere.
Jins is like the Muji of eyeglasses, which means it stocks well-priced, well-made frames with a Japanese minimalist design. Come here for frames that get the job done without being too flashy. In addition to your opticals, Jins also sells a host of blue light-blocking glasses. If you’re not always wearing your prescription lenses, it comes in handy to have both.
If cost is your primary concern, EyeBuyDirect is your place. The frames are cheap. Cheap-cheap. Nearly all around $30-$50 cheap. Sure, that doesn’t include your prescription, but you really can’t beat the frames themselves. Besides the overt price consciousness, this is also a solid option for those who don’t have to wear glasses all the time. We’re looking at you, readers.
Montreal-based Bonlook makes a ton of frames, and it goes especially in on thin-rimmed options. If you like the feel of an aviator but wish the thin frame was a different shape, Bonlook makes it—and likely in a few colors, too. Select pairs are available for at-home trying, if that’s more your speed.
The other fun thing about shopping on the internet is the ability to find a place whose mission aligns with your priorities. Take Coastal, for example, which has a Buy One Give One program. Coastal works with Essilor Vision Foundation to get the donated pair of glasses to someone in need.
Felix + Iris
Felix + Iris has a stellar at-home try-on program, where you can pick four frames for testing at your leisure. There are a digestible number of choices at similar price points, all around $120. If colored frames are your jam, there are blues, ombre tortoiseshell, and color-blocked picks.
The fashion industry has pressure on it to introduce more sustainable, eco-friendly practices and products. Luckily, brands are coming along to make it easier for people to buy products that do good by the earth. Proof brings sustainability to eyeglasses, with its cotton-based acetate and recycled aluminum. Wherever there’s an opportunity in the manufacturing process to make things more sustainable, Proof is doing it. Come here for the eyesight and stay for the environmental goodness.
Zenni lets you shop for the whole fam. There’s a range of frames for men, women, and kids; optical, sun, and clip-ons. The site is super easy to navigate, with options for filtering prescription, color, shape, material, size, and special features. If you know exactly what you’re looking for—or exactly what you’re not—the experience is a breeze.
Even those who don’t need glasses need glasses, thanks to technology that’s advancing faster than the human body. Blue light-blocking glasses used to be something rather niche, making the options pretty limited. Ambr is trying to make blue light glasses themselves more mainstream—and to make shopping for them actually fun.
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