Nordstrom and Union L.A. Just Perfected the Laid-Back Uniform of Summer 2019



Nordstrom has been leveling up its street style lately—and we’ve noticed. Take its New Concepts program, for example, which brings in partners to add some legitimacy and expertise to styles that haven’t been sold at Nordstrom in the past. Right now, that partnership is with Union & Company, which is another way of saying that it’s a mix of the in-house label from style-setting Los Angeles retailer Union and some especially influential independent brands that the store works with consistently.

Union’s Chris Gibbs worked closely with Nordstrom’s VP of men’s fashion, Sam Lobban, to create a collection of pieces exclusive to Nordstrom. It includes a range of brands—in addition to Union, there are pieces from Rhude, Born x Raised, Marni, Reigning Champ, and more—which all lean into the ascendant fashion mood of summer 2019: Lazy Rich Boy. (We say it with love.)

The Lazy Rich Boy uniform consists of sweats (shirts, pants, and shorts), a plethora of graphic tees, and high socks. Layer in some printed button-fronts, a chore coat or two, and even cropped chinos, and you’ve got yourself a look. If the vibe of the Summer of Sleaze last year was “teenager selling weed in a convenience store parking lot,” the Lazy Rich Boy is the guy getting it delivered directly to his poolside cabana on the weekend. During the week, he’s probably a “creative director” of some sort, and generally well-liked despite no apparent sense of urgency. (He works for fulfillment, not rent.)

It’s kind of laid-back, and very L.A., but here’s the crucial thing: It’s not truly lazy. It’s just that the clothes do the work for you; you don’t have to do anything but put ’em on. And what is fashion, after all, if not something of a comfort? Get in on it by shopping the collection now. Here are 19 of our favorite pieces from it.

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Union L.A. Wha Gwaan T-Shirt


Union L.A. Summer Logo T-Shirt


Jordan Air Graphic T-Shirt


Rhude Vertical Print Socks


Born x Raised PCH 1 T-Shirt


Our Legends Team Long Sleeve T-Shirt


Jordan NRG Men’s Basketball Logo Hoodie


No Vacancy Inn Heaven or Las Vegas T-Shirt


Born x Raised Scenic Beauty Long Sleeve T-Shirt


Born x Raised PCH 1 Shorts


Born x Raised PCH 1 Crewneck Sweatshirt


Born x Raised Sunset Rocker Hoodie


Marni Water-Resistant Button Bucket Hat


Union L.A. Guyaberra Short Sleeve Button-Up Camp Shirt


Reigning Champ Relaxed Drawstring Pants


Union L.A. Canvas Chore Coat


Marni Printed Short Sleeve Button-Up Shirt


Rhude Ponte Moto Pants


Marni Nylon Jacket


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