Nordstrom and Union L.A. Just Perfected the Laid-Back Uniform of Summer 2019

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Nordstrom has been leveling up its street style lately—and we’ve noticed. Take its New Concepts program, for example, which brings in partners to add some legitimacy and expertise to styles that haven’t been sold at Nordstrom in the past. Right now, that partnership is with Union & Company, which is another way of saying that it’s a mix of the in-house label from style-setting Los Angeles retailer Union and some especially influential independent brands that the store works with consistently.

Union’s Chris Gibbs worked closely with Nordstrom’s VP of men’s fashion, Sam Lobban, to create a collection of pieces exclusive to Nordstrom. It includes a range of brands—in addition to Union, there are pieces from Rhude, Born x Raised, Marni, Reigning Champ, and more—which all lean into the ascendant fashion mood of summer 2019: Lazy Rich Boy. (We say it with love.)

The Lazy Rich Boy uniform consists of sweats (shirts, pants, and shorts), a plethora of graphic tees, and high socks. Layer in some printed button-fronts, a chore coat or two, and even cropped chinos, and you’ve got yourself a look. If the vibe of the Summer of Sleaze last year was “teenager selling weed in a convenience store parking lot,” the Lazy Rich Boy is the guy getting it delivered directly to his poolside cabana on the weekend. During the week, he’s probably a “creative director” of some sort, and generally well-liked despite no apparent sense of urgency. (He works for fulfillment, not rent.)

It’s kind of laid-back, and very L.A., but here’s the crucial thing: It’s not truly lazy. It’s just that the clothes do the work for you; you don’t have to do anything but put ’em on. And what is fashion, after all, if not something of a comfort? Get in on it by shopping the collection now. Here are 19 of our favorite pieces from it.

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Union L.A. Wha Gwaan T-Shirt

nordstrom.com

$42.00

Union L.A. Summer Logo T-Shirt

nordstrom.com

$42.00

Jordan Air Graphic T-Shirt

nordstrom.com

$50.00

Rhude Vertical Print Socks

nordstrom.com

$54.00

Born x Raised PCH 1 T-Shirt

nordstrom.com

$60.00

Our Legends Team Long Sleeve T-Shirt

nordstrom.com

$68.00

Jordan NRG Men’s Basketball Logo Hoodie

nordstrom.com

$80.00

No Vacancy Inn Heaven or Las Vegas T-Shirt

nordstrom.com

$85.00

Born x Raised Scenic Beauty Long Sleeve T-Shirt

nordstrom.com

$90.00

Born x Raised PCH 1 Shorts

nordstrom.com

$150.00

Born x Raised PCH 1 Crewneck Sweatshirt

nordstrom.com

$160.00

Born x Raised Sunset Rocker Hoodie

nordstrom.com

$180.00

Marni Water-Resistant Button Bucket Hat

nordstrom.com

$190.00

Union L.A. Guyaberra Short Sleeve Button-Up Camp Shirt

nordstrom.com

$220.00

Reigning Champ Relaxed Drawstring Pants

nordstrom.com

$240.00

Union L.A. Canvas Chore Coat

nordstrom.com

$280.00

Marni Printed Short Sleeve Button-Up Shirt

nordstrom.com

$490.00

Rhude Ponte Moto Pants

nordstrom.com

$794.00

Marni Nylon Jacket

nordstrom.com

$990.00

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