Summer may be ending, but the season of hard seltzer is not. The first official festival for the defining drink of 2019—dubbed Fizz Fight—will take place in Denver, Colorado, on Saturday, September 14 of this year.
Attendees are promised the opportunity to try unlimited (!) samples of more than 60 spiked seltzer varieties during their single-day, three-hour session. (VIP passes, which are $50 rather than the General Admission $30, get an extra 30 minutes of bubble guzzling, plus swag.)
White Claw, Smirnoff Spiked Sparkling Seltzer, Natural Light Seltzer, Truly Spike & Sparkling, Wild Basin Sparkling Water, and some 15 other brewers have confirmed they’ll be bringing their particular smatterings of fizzy refreshments to EXDO Event Center in RiNo come event day.
Organizers also promise you’ll also be treated to a bevy of food trucks while “while local artists dazzle you with live painting and interactive installations.” Sure, why not!
And while Fizz Fight currently only has roots in the Colorado outpost, there are plans to expand, Delish reports, citing potential for pop-ups in Austin, Atlanta, Los Angeles, Miami, New Orleans, San Diego, and Tucson. Tickets are currently on sale.
Hard seltzer has been nothing short of a phenomenon for Summer 2019. Most recently, Pabst unveiled its Stronger Seltzer, which clocks an 8% ABV. (Market leader White Claw contains 5% ABV, for reference.) And Four Loko, appealing to those with a death wish everywhere, just teased the 14% ABV Sour Seltzer. Natty Light also unveiled its first foray into the market this month on Twitter. “That’s right, we made a f***ing seltzer,” the purveyor of 30-racks (and now hard seltzer) wrote.
Let’s fucking go—to Denver.