Welcome to The Esquire Endorsement. Heavily researched. Thoroughly vetted. These picks are the best way to spend your hard-earned cash.
If you’re a minimalist type, finding a pair of sneakers has never been easier. From all-leather low-tops to canvas-covered high-tops and everything in between, the level to which brands are producing no-frills kicks is at an all time high—and that’s great! But it also presents a bittersweet dilemma: How the hell can you choose one?
The answer is fairly simple, in my opinion: You do not choose just one. Collecting a healthy lineup of minimalist footwear isn’t just a stylish decision, it’s a decision with longevity. Sneaker trends—whether that’s making it look like a sock or putting a zip tie on it—are exactly that, trends. By definition, they will come, and go, and come back again (maybe). But filling your closet with the types of styles you know you can wear forever is one of the wisest investments you can make in your wardrobe.
And so, dear reader, as I’m sure at this moment you already own at least one pair of white, minimalist sneakers, allow me to propose you on add an ever-versatile pair to your arsenal, courtesy of a brand which, in the most self-aware branding moment in a generation, calls itself Nothing New.
You can wear them with almost anything.
We say this about a lot of the items we write about, but that’s only because it’s so important when considering what to spend your money on. Nothing New’s high-tops work year-round, and in any style scenario short of weddings and funerals (depending on who died). They key here is that there’s not much to them. The uncomplicated design lends itself to the whole spectrum of fits. Jeans and a tee? Yes. A button-down and chinos? You bet. Wanna throw a blazer on top? Do it. What if I want to go full suit? Go full suit, then. And what about with shorts? Please, proceed.
They’ll make you feel good.
And not just because they’re comfortable (which they are). Nothing New’s kicks are made from 100% post-consumer recycled plastic and sustainable materials. If you’ve ever read the downright terrifying headlines about the pending doom of our planet, you’ve probably thought to yourself, “But how can I help?” and then proceeded to buy another plastic bottle of water. This is one way to actually help! Nothing New is doing its part by making the shoes this way and reducing plastic waste. You can do your part just by spending 110 bucks—and throwing that plastic bottle in the right bin. (It could become sneakers some day, after all.)
Quite simply, the price is right
At $110, it’s hard to find a better use of your hard-earned cash (in regard to buying jawns, at least). For Nothing New this is, ahem, nothing new. That’s because the brand was created from the same minds that brought you Thursday Boots, which you might remember as the how the hell are these great boots that affordable? brand we sang the praises of in years past. Making sustainable sneakers ain’t cheap, but Nothing New, thankfully, isn’t passing that expense on to me—or you.