“Thou shalt not covet” is the tenth of the Ten Commandments, a collection of mandates delivered from Moses, presumably to Jesus, and then to the maker of old wooden plaques that hang in Southern homes. The Commandments were the second proudest wall-hanging in my house, just shy of a Dale Earnhardt racing jacket that I was allowed to wear once. I coveted that jacket, unironically, for years. As it turns out, two decades later, vintage NASCAR apparel is not just a keepsake or the butt of a joke—it’s a flex.
In honor of the 70th running of the Southern 500 at Darlington Raceway, NASCAR came out with a line of T-shirts and other accessories, sending its apparel back to pure ’90s mode. Do you love Earnhardt? Three to the sky, my friend. You’re covered. Maybe you’re not a deep-cut NASCAR fan, but you appreciate a neon color scheme that could burn a hole in your retina. Then you’re in desperate need of the William Byron shirt.
Actually, celebrities have been wearing vintage NASCAR gear for a while now. Everyone from the likes of Kylie Jenner to Shia LaBeouf has been photographed in throwback T-shirts from some of the sport’s most prolific racers. Finally, it feels like my time has come. NASCAR is en vogue. The only problem is that if you were scouring the internet in the hopes of finding a vintage tee, you were probably going to have to pay a considerable price for it. That is, until NASCAR did the work for you.
This is all to say that if you’re looking for a clutch piece of racing memorabilia to round out an outfit, this is your opportunity.
For a limited time, most of the shirts are running for under 25 bucks, which is a steal coming from the racing franchise itself. And even though Dale is the obvious choice here, you really can’t go wrong with whichever driver you choose to represent. Just do it with style and celebrate the goodness that is an aggressively bright ’90s color palette and a NASCAR logo.