It’s no secret that the menswear world is filled to the brim with collaborations. The sneaker world makes the most headlines: Nike with Virgil Abloh or Travis Scott, Adidas with Donald Glover or Game of Thrones. Hell, Vans likes lighting bolts so much, it has done collabs with both Harry Potter and David Bowie.
Of late, though, no one has been doing collabs more excitingly than the coolest name in prep right now, Rowing Blazers. In the past year, the brand has put together some seriously envy-inspiring team-ups, including, but not limited to, a capsule collection with streetwear cult brand Noah, a sweater I still dream about in collaboration with Prep Mount Rushmore brand J.Press, perhaps the coolest damn bar merch I’ve ever seen, and a mind-changing execution of the sometimes polarizing Nantucket Red.
And now, because you don’t stop shooting when you’re on a hot streak, Rowing Blazers is linking up with Lands’ End for a small-but-mighty collaborative capsule.
Sure, on the surface, it looks like it’s just a couple of rugby shirts and a duffel bag that looks like a rugby shirt. But what’s so beautiful about this team-up is that, at the same time, it’s very Rowing Blazers and very Lands’ End without being too much of either. The duffle borrows Lands’ End’s Seagoing duffle construction, but marries it—on both the bag and the shirts—with an aggressively attractive color-blocking scheme that you could easily see in either brands’ wheelhouse.
It’s not so crazy to think a group project between these two brands would come across so genuinely. As Rowing Blazers founder Jack Carlson puts it, there’s an undeniable crossover in their DNA. Lands’ End, after all, began as a yachting supplier, while Rowing Blazers literally supplied blazers, among other garments, to rowing clubs (and still does!).
You don’t need to have an appreciation for life on the water to make these look good, though. The result of this WASPy big bang is a capsule that’s truly exciting for guys who love everything from streetwear to saying “starboard.” And to add to that, the brands will be releasing a new limited-edition rugby shirt each month.
Because, like I said, when you’re on a hot streak, you don’t stop shooting.